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Key elements your business blog should have

Lia Belle — Fri, 14 Jan 2011 15:43:14 +0000

Earlier I mentioned about the importance of why a business website should have a blog.

There is no doubt that a blog is one of the most powerful tools to use in establishing your business get found online, increasing traffic and generating leads.

Although there are a lot of different blogging platforms and tools available, which many of them are meant for personal blogging, it is very important to know what key elements your business blog should have.

1. Domain name

For identity and maximum search engine optimization benefits, use your business domain name in stead of using a hosted (Read more...)

Why should a business website have a blog?

Lia Belle — Mon, 05 Apr 2010 11:30:20 +0000

There have been a lot of discussions about whether a business website should or should not have a blog.

Those who believe that a business website should not have a blog often use one simple argument: “I don’t have time to blog” I truely believe that blogging should be considered as one of your social media marketing instruments.

For obvious reasons, social media marketing is a MUST and therefore, you should make time for blogging. These are some other reasons why a business website should have a blog:

1. The new e-mail newsletters

You probably already write your newsletter (Read more...)

Twitter etiquette for small business

Lia Belle — Thu, 25 Mar 2010 10:33:13 +0000

I have heard a lot from my fellow independents and other (small) business owners that they have no idea where to start with Twitter. “I just don’t know if or how to use Twitter for my business” has become a very familiar phrase.

Twitter has become a MUST HAVE when it comes to business nowadays but only having a Twitter account is simply not enough.

Twitter should be considered as one of your social media marketing instruments. There are some Do & Don’t and etiquette that you should know and learn.

1. Separate your professional and private Twitter account

If (Read more...)

Why should your business have a website?

Lia Belle — Fri, 26 Feb 2010 12:06:50 +0000

A lot of small businesses are convinced that a word-of-mounth advertising is the best way to do their marketing. They are right, but why should you restrict your possibilities to this off-line marketing strategy when you can do so much more online for your business?

Nowadays business strategy is that you have to be visible online! These are some reasons why you business should have a website:

1. Marketing

No doubt that a web presence is a great way to compliment your existing marketing plan. You can use your site to inform both of your existing and potential customers about (Read more...)

Facebook for business

Lia Belle — Mon, 11 Jan 2010 12:14:38 +0000

Facebook is growing rapidly and becoming a destination for businesses to establish a free-access presence.

I have selected these great Facebook applications you can use to help to network, communicate, promote and collaborate with your business [list will be updated regularly].

Define me

Allows you to display a cloud of words to describe your business. Depending on your business and customer service, this cloud could be your best friend or worst enemy.

SmartMessage Center

Allows you to send messages to groups or individuals and gives you back one single result that you can share. It is a great tool for gathering informations and (Read more...)